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natsumi zama

Natsumi Zama is a womenswear designer based in London, UK. Natsumi studied fashion design at Bunka, in Japan and recently graduated with a BA Honours, in Fashion Design and Technology, Womenswear, from the London College of Fashion. During her study she worked for Louise Goldin as an assistant. After graduation, she launched her own label after working at Future Classics,as a machinist and an assistant. Her graduate collection was shown at an exclusive press show in London in June 2009, and loved by Another Magazine and other major fashion magazines. The collection is inspired by Japanese Traditional garments: the Kimono

dress with bow

and made with colossal bows featuring in both structured and unstructured manners. The colourway of the collection is focused on a mono palette to define a purist aesthetic with very controlled detail. The collection also contains the idea of covering up and thus exudes a certain prudish attitude. Natsumi Zama’s style is both familiar and different. Getting her inspirations from the minimalism and aesthetics in daily life. Her creations look simple, yet unique.